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2007: Issue 5

Embracing Sustainable Change

Extra Ordinary Living….. embracing sustainable change. My new company name and by-line. In my last ezine, I announced that I was branching out on my own, continuing to collaborate with David on our myriad of projects, while claiming a vision and direction that is all mine. Scary, gosh yes. And exhilarating for it is my creation, not someone else’s that I am simply joining as I have historically done.

My first mistake into this venture is not realizing the significance and commitment of the process of designing the logo; selecting the colors; designing the website and the ezine template, etc. I have some wonderful talent advising me, yet they keep reminding me it is my choice. And therein is where the feeling of terror and exhilaration meet for it would be so much easier for them to decide. But would it create the sustainable change I am seeking?

Over the past three years, the essence of my work, professionally and personally, has been about change, sustainable change. Not change for change sake as the old adage goes. There is enough of that going on all around us. Rather change that takes us to a new, desired and envisioned state. Change that has a purpose. Change which results in the creation of new habits and better by-products for our efforts.

Sustainability. Sustainable. Words that have taken on their own definition and meaning as we have embarked into the 21st century, hoping to result in a sea change in how we live and do business throughout our world. Researching a variety of definitions on the internet, I offer the following to you:

Sustainability is the ability to achieve sustaining economic prosperity while protecting the natural systems of our earth and providing a high quality of life for all people.

Or Buckminster Fuller Institute’s definition:

Sustainability pertains to a balanced interaction between a population and the carrying capacity of an environment such that the population develops to express its full potential without adversely and irreversibly affecting the carrying capacity of the environment upon which it depends.

Sustainability is founded on two key principles: acknowledging and accepting a responsibility to the future and understanding the interconnectedness and interdependency of all that exists on our planet. It has macro and micro implications, and a myriad of applications to each and all of our collective lives. For me, it also has a very strong spiritual component.

It is with all this in mind that I have selected embracing sustainable change as my new by-line and business purpose. I hope you will continue on this journey with me as we strive to accept Gandhi’s challenge to be the change we wish to see in the world.

I must admit to a feeling of overwhelm having learned more about sustainability. It is a daunting task as I remind myself the hundreds of time each week I am falling short: bagging my groceries in plastic bags; going through the drive-through one more time; using disposable products; making changes in my wardrobe for simply change sake; buying on price, rather than company reputation; etc. Let alone the many behavioral habits of speech, language and health that are not necessarily aligned.

And I will endeavor to address them, one at a time. Hoping the same momentum that the leaders of the sustainability movement are generating will become mine.  


What does sustainable change mean to you?

If you embraced the definition of sustainability, what will you do different to honor it?


Founded in 2003 and based in Roanoke, Virginia, Extra Ordinary Living works with individuals, organizations and teams to identify possibilities, create opportunities, remove obstacles and through deliberate action, optimize results.

Usually the first question we are asked, is why Tiberius? Our trivia friends can often identify the references……yes, Tiberius was the 2nd Roman emperor, and yes, Tiberius is the middle name of James T. Kirk from Star Trek. One of our life mottos and business principles is “to learn from the past, look to the future while living in the present.” Thus, Extra Ordinary Living.

As Professional Coaches, we are trained to listen, to observe and to customize our approach to our clients needs.  We provide tools, support, structure and accountability to help our clients unleash their full potential and optimize results.  The best thing about coaching is it is all about you – the client, and what you want.  We may share our opinions and give you advice, but it is up to you to pick and choose what you want to accept.  We suspend judgment and will support you in your decisions. 

As Professional Speakers, our messages are inspirational while imparting useful, practical and memorable information in a fun and dynamic way to help our audiences live  extra ordinary lives.  

The privilege of a lifetime is being who you are.
– Joseph Campbell

Janet Crawford, MHA, MBA
Professional Certified Coach

A publication of Extra Ordinary Living,  Extra Ordinary Living is written for aspiring individuals striving to make a difference, and wanting to explore, experience and excel in all aspects of their life.

“There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered."
– Nelson Mandela

"You must be the change you wish to see in the world."
– Mahatma Gandhi


On March 8, Janet will be speaking at the VA NASW conference, Coaching: Latest Fad or Solution for Enduring Success.