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2006: Issue 15


As many of you know, I left my twenty year career as a hospital administrator in January of 2004 to begin a new one as professional coach, motivational speaker, entrepreneur and everything in between. For all of my working life, I had a boss – from the parents whose children I babysat to the EVP of Carilion, I always had a boss – someone I answered to who provided some degree of direction and accountability. It was a paradigm I was very familiar with, and that my brain understood. 

To the surprise and concern of many, I was choosing to venture out on my own. Did I know what I was doing?  Not totally. Yet I had experienced one of those moments of epiphany and insight, which according to David Rock and Dr. Schwartz (authors of the article The Neuroscience of Leadership), are essential to embracing a change of this degree. Actually there were two moments for me.  One had occurred several years before when I had read an article about an executive coach, and said to myself and to my husband that is what I want to do. And another, in 2002, when I met a coach, and the first words out of my mouth, were “I want to do what you do”.  Where did that come from? I can only assume that previous insight had taken root and was ready to bloom, because one thing led to another and here I am. 

In addition to the moments of insight, the authors also emphasize the importance and power of focus to actually realize and sustain the change, claiming that the “act of paying attention creates chemical and physical changes in the brain”, which ultimately support the inculcation of the new behavior through the creation of stable connections in the brain’s structure required to realize the vision – assuming you practice, practice and practice. 

Since beginning Extra Ordinary Living with David, I have continued to experience those moments of insight, and strive to give them life and breathe through my attention and actions. It is this process, and the superb coaching from my coach, that has led me to take ownership of this publication, claim that I write it, changing its name and format, slightly, while expanding my target audience to those who “defy the law of average” and thus live extra ordinary lives. It is simply the next evolution of Tiberius Rx. 

I believe we can all identify moments of epiphany that either jumpstarted a change in our lives or have been buried within for “it wasn’t the right time”, waiting to surface when it is, whether we are ready or not.  I have learned that giving myself permission to explore my insights as they happen is key to my continued happiness and joy, and thus, success.

I recently had a call from a former client to let me know his news.  A few weeks before he had what he called an epiphany.  An idea/dream that we had discussed as being in his future(1-3 years away) was soon to become a reality because of that moment.  He had a plan, he had some business, he had the appropriate dose of enthusiasm and terror, and he was stepping out.  At the time of the call, I thought how cool; and after reading the article, I added to that additional understanding of the importance of that epiphany in making his dream a reality. 

How are you honoring your past moments of insight? Of  epiphany? Those moments where “eureka” was the most appropriate word to express your feeling.  If you aren’t, what can you do to give them life and breathe? 

Founded in 2003 and based in Roanoke, Virginia, Extra Ordinary Living works with individuals, organizations and teams to identify possibilities, create opportunities, remove obstacles and through deliberate action, optimize results.

Usually the first question we are asked, is why Tiberius? Our trivia friends can often identify the references……yes, Tiberius was the 2nd Roman emperor, and yes, Tiberius is the middle name of James T. Kirk from Star Trek. One of our life mottos and business principles is “to learn from the past, look to the future while living in the present.” Thus, Extra Ordinary Living.

As Professional Coaches, we are trained to listen, to observe and to customize our approach to our clients needs.  We provide tools, support, structure and accountability to help our clients unleash their full potential and optimize results.  The best thing about coaching is it is all about you – the client, and what you want.  We may share our opinions and give you advice, but it is up to you to pick and choose what you want to accept.  We suspend judgment and will support you in your decisions. 

As Professional Speakers, our messages are inspirational while imparting useful, practical and memorable information in a fun and dynamic way to help our audiences live  extra ordinary lives.  

The privilege of a lifetime is being who you are.
– Joseph Campbell

Janet Crawford, MHA, MBA
Professional Certified Coach

A publication of Extra Ordinary Living,  Extra Ordinary Living  is written for professionals, managers and all others striving to make a difference who want to explore, experience and excel in all aspects of their life.

“Cherish your vision and your dreams as they are the children of your soul; the blueprints of your ultimate achievements."
– Napoleon Hill

"A man's dreams are an index to his greatness."
– Zadok Rabinwitz


Janet will be heading west in September to North Dakota, facilitating a retreat and venturing into the Badlands.